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Paid Social · Meta & Facebook Specialist

YOU
deserve ADS THAT WORK.

No retainer bloat. No agency markup. No Gaslighting.
I build and run paid social campaigns that convert — with the obsession of an operator and the eye of a creative.

See the Work → Start a Campaign
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668.3%+
ROAS
Muay Thai Campaign, Feb 2026
$21.46
Avg. CPL
below industry average
275,000+
Unique Reach
vs. pre-campaign baseline
115%+
CTR Lift
above Meta avg
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Work

Campaign
Record

An Ad agency that actually understands YOUR needs. Every dollar tracked, every creative tested, every result documented. This is what focused, specialist work looks like.

↳ Video Showcase
Watch the Ads in Action
Scroll through a few campaign videos — TikTok style.
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01
Muay Thai Program Series
Monarch Jiu Jitsu Academy · 2025
Monarch Jiu Jitsu Academy
Lead GenMulti-Campaign
307 Leads
$16.68 Avg. Cost Per Lead
02
Interview Campaign
Monarch Jiu Jitsu Academy · Jul 2025
Monarch Jiu Jitsu Academy
Lead GenVideo
1.94% CTR
2× Meta Platform Avg.
03
CTA October Campaign
Monarch Jiu Jitsu Academy · Oct 2025
Monarch Jiu Jitsu Academy
ProspectingLead Gen
101 Leads
$25.08 Cost Per Lead
04
New Year DM Campaign
Monarch Jiu Jitsu Academy · Jan 2026
Monarch Jiu Jitsu Academy
RetargetingDM
$21.46
Avg. CPL Across All Campaigns
Meta / Facebook & Instagram

Monarch was launching a new Muay Thai program and needed volume — fast. Built a 3-campaign lead gen series across Facebook and Instagram targeting local adults interested in combat sports and fitness. Each campaign iterated on the last: tightening the audience, testing creative formats, and cutting CPL with every flight.

307
Leads Generated
$16.68
Avg. Cost Per Lead
$5.1k
Total Ad Spend
Meta / Facebook
Interview Campaign

The first campaign I built from scratch for Monarch — a video-led lead gen campaign using interview-style creative to address the biggest objection first-time martial arts students have before signing up. The authenticity of the format drove engagement well above platform norms and established a creative direction we carried forward.

1.94%
CTR
2×
Meta Platform Avg.
$19.70
Cost Per Lead
Meta / Facebook & Instagram
CTA October Campaign

A high-volume prospecting campaign built to maximize lead flow heading into Q4 — historically the strongest membership conversion window for gyms. Broad reach targeting across the NYC and Long Island market with a direct call-to-action creative approach. Delivered 101 leads and reached over 60,000 people on a controlled budget.

101
Leads Generated
60k+
People Reached
$25.08
Cost Per Lead
About

Not the agency
guy. The guy
who gets it done.

I'm Jake Shefcik — a paid social specialist with a bias toward action and an obsession with results. I didn't come up through a holding company. I built this from scratch, running real campaigns with real budgets for real clients who keep coming back.

What I do differently: I treat every dollar of ad spend like it's my own. That means tight creative loops, aggressive A/B testing, and an honest conversation about what the data is telling us — and how to leverage spend to meet the unique needs of YOUR business.

I specialize in Meta and Facebook advertising. Paid social, done with precision.

"The big agencies are selling you a team. I'm selling you outcomes. There's a difference."

Jake Shefcik
How I Work
01
Audit & Diagnose

I start by understanding your current performance — what's been tried, what metrics matter, and where the leaks are.

02
Strategy & Creative

Build the campaign architecture — audiences, placements, bidding strategy — and develop ad creative that earns the click.

03
Launch & Test

Go live with structured A/B tests. Every variable is intentional. I'm watching the data from day one.

04
Optimize & Scale

Kill the losers fast. Double down on winners. Scale budget into what's working with disciplined incrementality.

05
Report & Iterate

Clear, plain-language reporting. No vanity metrics. Just the numbers that connect to your business objectives.

Why I specialize here

Meta is the
most powerful
paid social
platform alive.

3 billion monthly active users. The most sophisticated targeting engine in digital advertising. When it's run right, nothing converts better. I run it right.

Platform Stats
Monthly Active Users3.07B
Avg. Ad Reach (global)2.28B
Avg. Return on Ad Spend2–4×
Audience targeting options2,000+
Ad formats available12+

Ready to grow?

Let's
Build
Something
That
Works.

Get in Touch →
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I take on a limited number of clients at a time so every campaign gets the attention it deserves. If you're serious about paid social, let's talk.

Campaign Strategy & Build→
Ongoing Campaign Management→
Ad Creative Development→
Account Audit & Consulting→
Performance Reporting→
Get in Touch →