Not the agency
guy. The guy
who gets it done.
I'm Jake Shefcik — a paid social specialist with a bias toward action and an obsession with results. I didn't come up through a holding company. I built this from scratch, running real campaigns with real budgets for a real client who keeps coming back.
What I do differently: I treat every dollar of ad spend like it's my own. That means tight creative loops, aggressive A/B testing, and an honest conversation about what the data is telling us — and how to leverage spend to meet the unique needs of YOUR business.
I specialize in Meta and Facebook advertising. Paid social, done with precision.
"The big agencies are selling you a team. I'm selling you outcomes. There's a difference."
I start by understanding your current performance — what's been tried, what metrics matter, and where the leaks are.
Build the campaign architecture — audiences, placements, bidding strategy — and develop ad creative that earns the click.
Go live with structured A/B tests. Every variable is intentional. I'm watching the data from day one.
Kill the losers fast. Double down on winners. Scale budget into what's working with disciplined incrementality.
Clear, plain-language reporting. No vanity metrics. Just the numbers that connect to your business objectives.