I'm not an agency. I'm not a freelancer who dabbles. I'm a paid social specialist who built this from scratch — and I treat every campaign like it's my own money on the line.
I got into paid advertising because I was frustrated watching businesses waste money on agencies that didn't care. I'd seen it firsthand — bloated retainers, generic creative, campaign managers who'd never once thought about what actually makes a customer say yes.
So I built something different. I started running campaigns for real clients in the NYC area — gyms, martial arts academies, service businesses with real customers and real stakes. Testing, iterating, and learning what actually moves the needle. The results spoke for themselves: 4.2× ROAS, sub-$0.50 CPCs, and clients who keep coming back.
My background is in marketing and creative strategy — I understand both the numbers and the storytelling. That combination matters. Great ads aren't just well-targeted, they're worth watching. I build both.
I specialize in Meta and Facebook advertising because it's the most powerful paid social platform alive — and most businesses are running it wrong. I run it right.
"The big agencies are selling you a team. I'm selling you outcomes. There's a difference."
Founded and operate an independent paid social practice focused on Meta advertising for gyms and service businesses in the NYC/Long Island market.
Flagship client engagement. Built and managed full Meta advertising strategy — prospecting, retargeting, creative development. Achieved 4.2× ROAS and $0.48 average CPC.
How I Think About Advertising
Ads that convert aren't lucky — they're engineered. Every element of a campaign has a job: the creative earns the stop, the copy earns the click, the landing page earns the conversion. When any link in that chain is weak, you're burning money.
I approach every campaign as a system. I'm looking at where attention is being wasted, where the message isn't landing, and where the numbers are telling you something you're not hearing yet. Then I fix it.
I also believe in honesty about what's working and what's not. You'll never get a vanity metrics report from me. If a campaign is underperforming, I'll tell you — and I'll tell you exactly why and what we're doing about it.
Every decision gets traced back to numbers. Gut instinct gets tested, not trusted blindly.
The best targeting in the world can't save bad creative. I take both seriously.
Kill losers fast. Double down on winners. No ad set gets a pass just because we ran it last month.
I treat your ad budget like it's mine. Because if it doesn't work, neither do I.
Ready to work together?
I offer a free 30-minute strategy session — no pitch, no pressure. Just an honest look at your paid social and what it would take to improve it.
Book Your Free Call → See the Work First →