If you're already running Facebook and Instagram ads and you're not sure they're working (or you're sure they're not), an audit is the fastest way to find out why. I go through your ad account, tracking and numbers, and you get a plain list of what's broken, what's fine, and what I'd change first.
It's a good first step if you're not ready for ongoing management, you have an in-house person or agency and want a second opinion, or you've just inherited an account and don't know what's in it.
What I check
Tracking. Is the pixel firing, is the Conversions API set up, does each lead or purchase show up once with the right value, and does Meta know which leads actually became customers? If tracking is wrong, every other decision in the account is a guess, so this comes first.
Your numbers. What a customer is worth, what you can afford to pay for one, and what you're actually paying. For ecommerce that's break-even ROAS; for lead gen it's cost per qualified lead and cost per customer.
Account structure. Too many campaigns splitting too little budget, ad sets competing with each other, objectives that optimize for clicks or engagement when you need leads or sales.
Creative. How many ads are live, how old they are, how varied they are in format and angle, and whether new ones are being tested regularly. Worn-out creative is one of the most common reasons costs creep up.
Offer and landing page. Whether the thing you're advertising, and the page or form people land on, give someone a reason to act now.
Follow-up. How fast leads are contacted and what happens to them after. Some of the most expensive problems in an ad account aren't in the ad account.
What you get
A written summary ranked by impact: what to fix now, what to test next, and what to leave alone. Then a call to walk through it and answer questions. You can take the list and run with it yourself, hand it to your current team, or ask me to do it.
What it costs
The audit is free. If you then want me to manage the account, it's $1,000 a month flat, plus your ad spend. If you'd rather keep running it yourself, the list is yours to keep either way.
Who it's for
Businesses already spending on Meta ads, roughly $1,000 a month or more, who want a straight answer about what's working. If you haven't started yet, skip the audit and look at the service page for your business: D2C ecommerce, local services, B2B services or gyms and fitness studios.