B2B buyers do a lot of homework before they talk to anyone. They search what something costs, how it works, how you compare to the alternatives and whether it fits a company like theirs. SEO for a B2B service business means being the clearest answer to those questions, so that by the time someone books a call, they've already read three of your pages.
What B2B SEO should focus on
Buying questions, not vanity keywords. "What is [your category]" brings traffic. "[Your service] pricing", "[your service] for [their industry]" and "[you] vs [the usual alternative]" bring buyers. I start at the bottom of the funnel and work up.
Queries you almost rank for. Search Console shows the searches where you already appear on page one or two. Those are the cheapest wins: a better page, a clearer answer or a new article can move them up.
Content your sales team can use. A good pricing explainer or comparison page gets sent to prospects as often as it gets found on Google. If it doesn't help close a deal, it's probably not the right page.
Answers that can be quoted. More searches end in an AI summary or a chat answer now. Pages that answer one question plainly in the first paragraph, with real specifics, are the ones that get pulled into those answers.
Recent B2B results
For a B2B data company I do SEO for (Google Search Console, the last two weeks compared with the two weeks before, October 2026):
- Clicks from Google search: 15 → 56, up 273%
- Impressions: 400 → 560, up 40%
- Average position: 11.1 → 8.1
What's included
- A technical check and fixes: titles and descriptions, sitemap, robots.txt, canonical tags, structured data, image alt text, broken links, and Search Console and analytics set up properly.
- Keyword research from real data: your Search Console queries plus Google's own autocomplete, grouped into topics and ranked by how close they are to a purchase.
- Two articles a week, written to answer your buyers' questions in your voice. You review each one before it goes live. Nothing publishes without your OK, and I never invent stats, quotes or client results.
- Monthly reporting on what's ranking, what's getting clicks and which pages lead to calls.
What it costs
SEO starts at $600 a month for two articles a week. It scales with how much you publish, and larger sites can get enterprise pricing. I don't promise rankings (nobody honest can), but I'll show you exactly what was published and what it's doing.
How long it takes
SEO is slow on purpose. Expect a few months before new pages pull steady traffic, and longer in competitive categories. It compounds, though: an article that ranks keeps working long after you stop paying for it, which is something ads can't do.
Is this a fit?
A good fit if a client is worth thousands of dollars, buyers research before they reach out, and you can give feedback on drafts each week.
Not a fit if you need leads this month. That's what Meta ads for B2B service businesses are for, and the two work well together: ads bring people in now, SEO lowers your cost over time.