Paid ads rent your customers. SEO is how a D2C brand starts owning some of them. People search for the kind of product you sell, compare options and look for answers before they buy. SEO for an ecommerce brand means your collection pages, product pages and guides are the ones that show up, so part of your revenue doesn't depend on tomorrow's ad prices.
What ecommerce SEO should focus on
Collection pages first. Shoppers search for categories ("linen bedding", "protein bars without sugar alcohols") more than for your brand. Collection pages with a clear title, a short useful intro and the right products usually have more search potential than any single product page.
Product pages that answer questions. Sizing, materials, care, what's in the box, how it compares to the alternative. The questions your support inbox gets are the questions people search.
Buying guides and comparisons. "Best X for Y", "X vs Y", "how to choose X". These catch shoppers in research mode, and they're where you can be more honest and specific than the big retailers.
Technical basics that ecommerce sites get wrong. Duplicate product URLs, filtered pages getting indexed, missing product structured data, slow image-heavy pages. On Shopify, some of this is handled for you and some isn't; I'll check what applies to your store.
What's included
- A technical check and fixes: titles and descriptions, sitemap, robots.txt, canonical tags, product and organization structured data, image alt text, and Search Console and analytics set up properly.
- Keyword research from real data: your Search Console queries and Google's own autocomplete, grouped into collection, product and guide topics.
- Two articles or pages a week, from buying guides to collection copy, in your brand's voice, approved by you before anything goes live. No invented stats or reviews.
- Monthly reporting: what's ranking, what's getting clicks and what's turning into revenue.
What it costs
SEO starts at $600 a month for two articles a week, and scales with publishing volume. Larger catalogs can get enterprise pricing. I don't promise rankings, but you'll always see what was published and what it's doing.
How long it takes
Months, not weeks, and longer in crowded categories. That's why it pairs so well with ads: Meta ads for D2C ecommerce brands bring in sales now, and SEO slowly lowers how much of your revenue you have to pay for.
Is this a fit?
A good fit if you have a catalog people search for, room in the budget for something that pays off over months, and someone who can review drafts each week.
Not a fit if you have one product nobody searches for yet. Build demand with ads first; SEO works best once people know what to look for.